Custom website design, audits and visibility

Distinctive websites built to be understood.

We design and build original websites for businesses that refuse to look generic. For a new build, you own the finished website and source code. We also audit, repair and rebuild existing sites for stronger search and AI discovery.

Discuss your website Explore our services

Best fit Founder-led, hospitality, local and expert businesses that want a distinctive website and code they own, a stronger existing site or recovery after a traffic loss.

AI Visibility Studio Choose one
Choose your starting point What do you need right now?

Pick the closest fit. The whole page will change to show the right work, process and next step.

Every routeOriginal design · Clear website copy · Search and AI foundation

Choose a route and this page will adapt around that goal.

One website, built as one system

Original design Clear messaging Audits & repair Structured data AI visibility

The real visibility gap

A website can look good and still hide the business.
We fix both sides of that problem.

We make the experience distinctive for people, then strengthen the structure underneath so search engines and AI systems can understand the same story.

One system Pages, proof, Blog Ops, structured data and ongoing checks working together.

What every route gets

Distinctive for people. Clear to machines. Built on evidence.

The starting point changes, but the standard does not. Design, messaging, proof and technical discovery should support the same business story.

01 Custom website design
Clear offer Make the value obvious.

Say what you do, who it helps and why it matters without making people decode the homepage.

Built around the business, not a template

Distinctive by design

Original websites shaped around the character, expertise and commercial goals of the business.

02 Evidence-led decisions
Example audit Choose a finding
Message

The offer takes too long to understand. Clarify the first screen before changing anything else.

Evidence before guesswork

Audits, migration diagnosis and focused repair that protect useful work and fix the gaps causing harm.

03 Search & AI visibility
For people Understand and trust the business.
  • Clear offer
  • Usable pages
  • Visible proof

One business. One clear story for every visitor.

Discoverable by design

Technical SEO, structured data, connected proof and clear content, implemented only where they serve the business.

Before and after

Your website should look like your business and explain it without making people work.

Behind the visual design, we connect the offer, proof, content and technical signals so the whole site tells one clear story.

Discuss your website
Before Unclear offer
First screen What does this business actually do?

The headline sounds polished but never names the service, audience or value.

After Clear first screen
Design response Say what you do, who it helps and why it matters.
  • Specific headline
  • Useful supporting copy
  • One clear next step
Visitor outcomePeople understand the offer before they scroll.

The visual design and the information structure solve the same problem together.

How we work

Find the real problem, build the right fix and test what ships.

  1. 01

    Understand the job

    For an existing site, we audit the design, content, traffic history and technical setup. For a new build, we map the offer, audience, proof and goals.

  2. 02

    Design and build the right fix

    Create the pages, visual system, messaging and technical foundation the project actually needs. Keep everything useful that already works.

  3. 03

    Launch, verify and improve

    Test the live website, protect search equity and add monitoring or ongoing content support only when it will create real value.

What our visibility research says to own

Four topics. Clear answers. Evidence behind each one.

Our current AI visibility benchmark points to four areas where useful, specific guidance can earn attention: audits, structured data, search and AI optimisation, and migration recovery.

01 · AI visibility audits

Check access, extractability, evidence and citations as one system.

A repeatable framework separates crawler access, content clarity, entity signals, search health and citation performance before repairs begin.

Explore the audit framework ↗
02 · Structured data

Use schema to clarify real entities and relationships.

Organization, Person, Service and Article data should describe visible facts. Structured data supports understanding; it does not manufacture authority.

Read the schema guidance ↗
03 · SEO, AEO and GEO

Discovery, direct answers and generative citations overlap.

SEO builds the crawl and index foundation. Answer and generative optimisation make useful facts easier to retrieve, support and cite.

See what drove citations ↗
04 · Migration recovery

Trace the traffic loss before changing the website again.

Redirects, canonicals, missing pages, internal links and indexing evidence reveal where a migration broke the discovery chain.

Read the recovery case study ↗

Straight answers

Website design and visibility, explained plainly.

Do you design and build websites?

Yes. We design and build original websites from scratch, as well as strategic rebuilds. We handle the message, visual system, page structure and technical foundation as one connected project. For a new build, you own the finished website and its source code.

Can you audit or repair an existing website?

Yes. We diagnose design, content, migration, indexing and technical problems, then give you a prioritised repair plan or implement the fixes with you.

How do search and AI visibility fit into the work?

They are built in where they are useful. Page architecture, technical SEO, connected proof, structured data and clear content help people, search engines and AI systems understand the same business.

We rely on Airbnb, Booking.com or social media. Do we need our own website?

Your own website gives you a place to explain the experience properly, collect proof, answer questions and create a direct route to enquire or book. Airbnb, Booking.com and social media can keep bringing valuable demand.

Start a project

Build something
worth finding.

Start with a new website, an agent-readiness audit or evidence-led traffic recovery. We will help you choose the right scope before the work begins.

Discuss your website Original design. Clear website copy. Search and AI visibility built in where it matters.