Website strategy & planning
Bring the goal.
Not a pre-selected package.
Turn the outcome the business needs into a clear website scope before choosing a platform, supplier or build route.
Start with the job
Define what the website must help people do.
A useful brief connects the business goal to the decisions visitors make. It does not begin with a page count or technology choice.
- Who the priority audiences are.
- What each audience needs to understand and decide.
- Which pages, proof and actions support those decisions.
- What existing content, systems and authority should be preserved.
- Which technical requirements and constraints affect the route.
What the plan does
Make the scope reviewable before it becomes expensive.
The output can be a page and content plan, prioritised roadmap, supplier brief or decision document. It should make the assumptions, dependencies and boundaries visible enough for implementation to be evaluated.
You can ask us to implement the agreed work or take the plan to your existing team.
Choose the right route
Plan first when the goal is known but the service is not.
For a new site, continue to custom website design. For an existing site, compare redesign and improvement with a diagnostic website audit. If recommendations already conflict, use an independent second opinion.
Before planning
Project planning questions.
Do I need to know which website service I need?
No. Start with the business goal, current situation and constraints. The purpose of planning is to identify the sensible route before implementation is selected.
What can a website plan include?
The agreed output can include audiences, decision journeys, page requirements, content and proof needs, technical dependencies, risks, priorities and an implementation brief.
Can another developer implement the plan?
Yes. Planning and implementation can be separate. The output can be prepared for your existing developer, agency or internal team.
Define the route
One clear brief
before the build.
Tell us the goal, the current situation and the decision that needs making.
Discuss your website plan