Website design, audits & visibility

We build original websites.Then make them easier to find.

We create original websites for expert-led businesses that refuse to look generic. You own the finished website and source code. We also audit and rebuild existing sites, repair migration problems and strengthen the search and AI visibility layer underneath.

Discuss your website View our work
{}Visibility build system
Scope ready
Audit first Find the real gap before changing the site.

Review the offer, proof, traffic, indexing and technical signals together.

WebsiteProofSearch + AIContent

Original design. Technical clarity.

Audit the gap→Design the fix→Build the site→Verify discovery

Choose your starting point

Build new. Rebuild what is failing. Keep visibility moving.

Three clear ways to work with us. Each scope can include messaging, proof, technical SEO, structured data and content support when they strengthen the result.

01Build new
yourwebsite.com
Clear message Your expertise, understood faster.

A visitor can tell who the work is for, why it matters and where to go next.

Visitor outcome: a clear next step

OutcomeA distinctive website and source code you own.

New website

We shape the strategy, message, original visual design and development around your character and commercial goals, then hand the finished website and code over to you.

MessagingUX structureOriginal designCode ownership
02Rebuild or recover
Recovery planEvidence before action

Compare lost traffic with indexed URLs to locate the point of failure.

OutcomeA repaired website with useful work protected and the real failure removed.

Strategic rebuild

Audit the design, offer, proof, traffic and technical setup, then repair or rebuild only what is holding the website back.

AuditRedirectsRebuildRecovery
03Keep visibility moving
Search intentUseful pagesMatch real questions with clear answers.

OutcomeA website that keeps building useful authority after launch.

Visibility support

Strengthen search and AI discovery, proof, internal links and owned content through a focused ongoing rhythm.

Technical SEOContentMonitoringAI discovery

Selected scope

New website

For a new business, offer or website that needs a distinctive public front door and a strong technical foundation from day one.

Discuss this scope
Best when
  • Your current site does not represent the quality of your work
  • A new offer needs a clear position and buying journey
  • You want original design instead of a dressed-up template
What you get
  • Offer and page architecture
  • Clear website copy shaped around your voice
  • Original visual system and responsive build
  • Finished website and source code handover
  • Technical SEO and launch verification
Integrated where useful
Offer clarityProof and case studiesTechnical SEOStructured dataContent systemsCarefully reviewed AI workflows

Evidence in the open

See the mechanism, not just the promise.

View all case studies
Migration recovery · 01

Ranked URLs were replaced by 404s.

See how conflicting redirects, canonicals and missing pages damaged search traffic after a platform move.

Read the case study ↗ AI visibility · 02

Six months showed what moved citation signals.

A practical record of the work that helped and the popular tactics that did not move the result.

Read the case study ↗ Technical audit · 03

Four audit layers separated priorities from noise.

Crawlability, page structure, machine-readable signals and the fixes most likely to matter.

Read the case study ↗

One connected delivery

Diagnose. Build. Verify.

The website, proof and discovery layer are planned together, then tested on the live domain.

  1. 01

    Find the real gap

    For an existing site, audit the design, offer, proof, traffic and technical structure. For a new site, map the audience, message and job the website must do.

  2. 02

    Design and build the right fix

    Create the visual system, pages, proof and technical foundation the project needs, while protecting anything that already performs.

  3. 03

    Launch, verify and improve

    Test the live website, confirm the important discovery signals and add ongoing support only where it will create measurable value.

Straight answers

Choose the work that fixes the real problem.

Can you design and build the whole website?

Yes. We design and build original websites from scratch, as well as strategic rebuilds. Messaging, page structure, visual design, development, technical SEO and the initial visibility layer can be delivered as one connected project. For a new build, you own the finished website and its source code.

Can you audit a website or repair a failed migration?

Yes. We diagnose design, content, indexing, redirects, crawl signals and technical setup, then create a prioritised recovery plan or implement the repairs while protecting what already works.

Do I need every capability on this page?

No. Choose the starting point that matches the real problem. Proof, technical SEO, structured data, content systems and carefully reviewed AI workflows are included only where they strengthen your project.

Is AI visibility separate from SEO?

It overlaps, but it is not identical. Strong technical SEO helps discovery. Clear entities, connected proof, structured data and answer-ready content make your business easier for AI systems to understand and cite.

Start a project

Build it well.
Make it understood.

Start with a custom website, a strategic rebuild or an evidence-led audit. We will help you choose the right scope before the work begins.

Discuss your website Original design. Clear website copy. Search and AI visibility built in where it matters.