Website audit & migration recovery

Find the cause.Fix the right thing.

We audit the design, message, traffic history and technical setup as one connected system. You get a clear explanation of what is working, what is causing harm and what should happen next.

Discuss an audit See the framework
Audit signal map
Baseline ready
Connected diagnosis Six checks. One repair order.

Separate access, clarity, evidence and measurement before changing the site.

  1. 01
    Crawler accessReach and render
    Inspect
  2. 02
    Content extractabilityFind direct answers
    Clarify
  3. 03
    Entity signalsIdentify and support
    Prove
  4. 04
    Search foundationIndex and connect
    Repair
  5. 05
    Citation evidenceTest real prompts
    Measure
  6. 06
    MonitoringTrack the change
    Repeat
EvidencePriorityRepairVerify

A useful diagnosis, not a decorative score.

Observe→Explain→Prioritise→Verify

What the audit connects

The public experience. The technical evidence underneath.

We review what people see and what search engines and AI systems can read. The result is a practical diagnosis of what to keep, what to repair first and what can wait.

AI visibility audit framework

Six checks turn visibility into a diagnosis.

AI visibility is not one score. The framework separates access, content, entity evidence, search health and citation performance so the repair order is clear.

01Access
Reach

Can search and AI crawlers reach the right pages?

Inspect robots rules, bot permissions, response codes, rendering, canonicals and controls that can block or confuse discovery.

robots.txtCDN rulesrendering
02Extractability
Answer

Can a system find a direct, supportable answer?

Review headings, summaries, question-led sections, definitions and page intent so useful facts can be extracted without guesswork.

headingssummariesintent
03Entity signals
Identify

Is the business clearly identified and evidenced?

Check names, services, expertise, authorship, About content, proof and truthful structured data for consistent entity signals.

schemaproofentities
04Search foundation
Index

Are indexing and site architecture doing their job?

Connect Search Console evidence with redirects, sitemaps, internal links, duplicate signals and performance issues.

indexingredirectslinks
05Citation evidence
Compare

Which sources are earning the answers you want?

Test a fixed set of buyer-intent prompts, record citations and contribution, then compare competing source patterns.

promptscitationssources
06Monitoring
Verify

What changed after the repair?

Define a baseline and repeatable measurement plan for crawler activity, citations, answer accuracy and commercial actions.

baselineaccuracychange

Example findings

Every finding is tied to a decision.

You will not get vague advice such as “write more content.” You will get the reason the site is underperforming and the order in which to address it.

Clarity · 01

The page does not say what you do fast enough.

We flag where the headline, supporting copy or offer structure forces visitors and AI systems to infer the business model.

Decision: clarify the source page ↗
Trust · 02

The proof exists, but it is not doing the work.

We identify missing evidence, weak About signals, unclear examples and claims that need stronger support.

Decision: connect proof to the claim ↗
Structure · 03

The page is hard to classify or cite.

We locate gaps in headings, internal links, summaries, structured data and page intent.

Decision: repair the content structure ↗

The output

A repair plan with reasons behind it.

The audit separates observed facts from interpretation, gives important issues an order and defines how each repair will be checked.

See the evidence
  1. 01
    Evidence and baseline

    The access, indexing, content and prompt evidence used for the diagnosis.

  2. 02
    Prioritised findings

    What is causing harm, which pages it affects and why it matters.

  3. 03
    Repair sequence

    What to keep, what to fix first, what needs rebuilding and what can wait.

  4. 04
    Verification plan

    The checks and repeat measurements needed after implementation.

Good fit

Use this when the symptoms are clear but the cause is not.

  • A website no longer reflects the quality of the business
  • Traffic fell after a platform or domain migration
  • Important pages are not being indexed
  • Search and AI systems struggle to understand the offer
Clear boundaries

The scope is agreed before the work begins.

  • Focused audits can cover a small set of commercial pages
  • Migration investigations may need a complete crawl
  • Search Console and analytics evidence are used where available
  • No audit can guarantee citations or recommendations

Straight answers

What an AI visibility audit does and does not do.

What is an AI visibility audit?

It checks whether AI crawlers can access the site, whether its content is easy to extract and understand, whether its business entities and claims are supported, and whether the brand appears in benchmark AI answers and citations.

How is it different from a technical SEO audit?

A technical SEO audit focuses on crawling, indexing and search performance. An AI visibility audit includes that foundation, then adds content extractability, entity clarity, citation benchmarking, competitor-source analysis and answer accuracy.

What does the audit deliver?

You receive evidence, a baseline for the prompts and systems tested, and a prioritised action plan covering access, content, structured data, proof, indexing and measurement.

Does an audit guarantee AI citations?

No. The work can improve access, clarity, evidence and measurement. Citation and recommendation decisions remain with each platform.

Start with the evidence

Find the cause.
Choose the right fix.

Tell us what changed and what is not working. We will identify the evidence needed before the scope is agreed.

Discuss an audit Focused diagnosis. Clear priorities. Repair and verification where they matter.