Website visibility & enquiry review
Find what needs fixing.
Know what to do next.
Your website is live, but enquiries are scarce. We investigate whether customers can find your services, understand your offer and get in touch. You receive written findings, a prioritised fix list and options for getting the work done.
Want a quick first look?
Start by sending your website and the problem you want solved. We agree scope, price and delivery date before payment. Fixes are quoted separately.
01 / What we investigate
Find the gaps between discovery and enquiry.
We agree the pages, customer questions and enquiry journey to review. The work connects what visitors experience with the search and analytics evidence available.
Offer & customer journey
Can visitors understand the business, trust the offer and take the next step?
Enquiries & measurement
Do enquiry links and forms work, and can you distinguish a visit from a completed enquiry? Form delivery checks are agreed with you.
Technical SEO & access
Can crawlers reach your pages and follow consistent URLs, links and indexing signals?
Sampled search & AI answers
What appears for agreed customer questions, which sources are cited, and what can the sample actually tell us?
02 / Consulting
Get the advice.
Keep the decisions.
Bring a website problem, a redesign plan or questions about search and AI. We help you make sense of the options and choose practical next steps.
A second opinion
Review a plan or proposed fix before committing to more work.
Guidance for your team
Discuss findings with the people responsible for implementing changes.
Search & AI questions
Separate useful work from unsupported claims and unnecessary features.
A prioritised direction
Understand what to address first and what can wait.
What happens next
A review.
A decision.
A plan to act.
Send your website and the problem you want solved. We confirm the scope, access requirements, price and delivery date before payment. After the review, we explain the evidence and recommended order of work.
You can give the findings to your own team or ask us to implement the agreed fixes. Implementation and follow-up monitoring are scoped and priced separately. A rebuild or ongoing contract is optional.
See a published audit exampleWhat you receive
Findings your team can use.
An agreed-scope audit connects the finding to the affected page, the evidence available and a recommended next step.
- A written summary of the findings, business relevance and limits of the evidence.
- A prioritised fix list with affected pages and recommended actions.
- Supporting URLs, observations and available screenshots or report references.
- A handover explaining what your team can do and what we can quote to implement.
- Suggested follow-up checks so completed work can be verified.
The audit scope and access requirements are agreed before work begins. Fixes and ongoing monitoring are scoped separately.
Sample review / Our own website
Evidence first.
Then the right fix.
Extract from our Microsoft Clarity review on 27 September 2026. This illustrates how we separate observations, interpretation and next steps. It is not a client outcome or a complete audit.
Articles cited. Services absent in one test.
Observed: The seven-day citation report recorded 12 citations, all to our em-dash article, across two grounding queries, with zero tracked AI referrals. A separate test of 15 commercial prompts recorded no citations to our site.
Interpretation: One article is useful to the systems covered by the citation report. That does not demonstrate enquiries or visibility for our services. The commercial test is a directional sample.
Next action: Make service scope and evidence clearer, then repeat comparable prompt checks and monitor referrals and enquiries separately.
Failed bot requests need context.
Observed: Seven days of bot activity showed 1,348 requests: 850 successful, 337 redirected and 161 unsuccessful.
Interpretation: Those totals do not establish a crawling fault. Redirects may be intentional and unsuccessful requests may target pages that should not exist.
Next action: Inspect the requested URLs and responses. Prioritise failures affecting real service pages; retain appropriate blocks on probes.
Too few sessions to explain conversion.
Observed: The separate three-day overview contained only 11 sessions.
Interpretation: This is insufficient evidence to explain why visitors do or do not enquire.
Next action: Verify tracking and enquiry delivery, exclude internal activity where possible, and collect more qualified visits before drawing conversion conclusions.
Measurement limits: The citation report covers Microsoft Copilot and partners. Topic insights is a separate prompt test. Neither measures every AI platform. The reports use different date windows and should not be treated as one funnel.
Ask for a review of your websiteFrom our work
Real articles. Placeholder titles.
In a published client-site audit, two live articles still carried template titles, descriptions and schema headlines. The audit also identified dead sitemap destinations and conflicting page information.
The useful output was a specific order of work: correct the broken destinations and placeholder information first, then address the wider consistency issues.
Need help interpreting findings with your own team? Explore website consulting. If the issue followed a platform move, see migration recovery.
Before we start
Website audit questions.
Do I have to buy a rebuild after the audit?
No. You can take the findings to your own team or ask us to scope implementation. An audit does not require ongoing management.
What access will you need?
We start with your website and the problem you want investigated. Search, analytics or hosting access may be needed for the agreed scope; we identify this before work starts.
How much does a website audit cost?
The quote depends on the number of pages, platforms, access required and questions being investigated. We agree the scope, price and delivery date before payment. Implementation and ongoing monitoring are quoted separately.
Your next move
Show us your website.
Tell us what needs to work better.
Send your URL and main concern. We will confirm whether this review fits and agree the work, price and delivery date before payment.
Discuss a website reviewWorking with Irish businesses
Need to be found in AI search?
Our AI visibility audit for Irish businesses connects search access, clear service information and the enquiry path. See the scope, deliverables and how we quote.
For the wider picture, explore AI visibility and discovery.