Website migration recovery
Your site moved.
Did search follow?
If traffic dropped after a platform move, we investigate the handover, explain the evidence and scope the repairs your website needs.
Before changing anything
Find what the move left behind.
A new website can load correctly while old links and search signals still point elsewhere. We investigate the handover before recommending another rebuild.
- Old URLs and their closest current replacements.
- Redirects, canonical URLs and domain consistency.
- Sitemap entries, crawl access and internal links.
- Available Search Console and analytics evidence.
The repair scope
One coherent route to your content.
After diagnosis, we agree the repair work: mapping relevant redirects, correcting conflicting page signals and reconnecting pages that are difficult to discover. We then check the deployed changes.
We distinguish technical fixes from subsequent search performance. A page being accessible is not the same as a page earning traffic.
From our work
A live site. An unfinished handover.
We were brought in after a service website had moved platforms. The published investigation documented obsolete sitemap entries, inconsistent URLs and weak discovery paths.
Repair work aligned the URLs and technical signals and rebuilt links to the article archive. In the same Search Console Domain property, indexed pages increased from 12 during diagnosis to 43 at the 27 August 2026 check.
Discovery improved more strongly than clicks. Traffic recovery remained incomplete, and the case study does not establish revenue or enquiry growth.
Related work
Planning a move or diagnosing a problem?
For a broader review, explore website audits. For help evaluating a proposed move with your team, see consulting.
Before we start
Your questions, answered.
Do you need to rebuild the website?
Not necessarily. We first investigate the migration, old and current URLs, crawl access and available search data. Repairs may be enough.
What information helps the investigation?
The migration date, previous and current platforms, old URL lists, redirect rules and access to relevant Search Console or analytics data. We agree the access needed for the scope.
Can you guarantee traffic will return?
No. We can diagnose and repair technical issues within scope. Indexing, rankings, clicks and enquiries are separate outcomes and recovery can remain incomplete.
Can you help before a migration?
Yes. We can scope a review of valuable URLs, content, redirects and the checks needed before and after launch.
Start with your website
Tell us what needs to change.
Send your website and the question you need answered. We will agree the scope before work starts.
Discuss your project