Independent website second opinion
Conflicting advice.
A decision you can defend.
Get an independent review before approving a rebuild, migration, SEO plan or AI visibility project. We test the recommendation against the problem you actually need to solve.
When it helps
Before a costly decision becomes a costly build.
A second opinion is useful when credible people disagree, the proposal is difficult to evaluate or the solution appeared before the problem was properly defined.
- One supplier recommends a rebuild and another recommends repair.
- An SEO audit contains a long list with no useful priority.
- A platform migration is proposed without a visibility plan.
- AI visibility advice mixes real technical work with unsupported claims.
- Your team needs a brief it can implement and verify.
What you receive
A recommendation with its reasoning visible.
We agree the decision, review the relevant website and material, identify assumptions and compare the available routes. The output can be a written recommendation, decision brief, prioritised action list or questions for the proposed supplier.
We separate advice from implementation. You can keep your existing developer, agency or platform.
The right route
Consulting for a known decision.
Website and AI visibility consulting is the service behind this page. If evidence needs to be gathered before a decision can be made, start with a website audit. For a post-move traffic loss, use migration recovery.
Common questions
Before the review.
Can you review another agency’s website proposal?
Yes. We can review the proposal against the business problem, identify assumptions and gaps, and explain the questions to resolve before approval.
Can I keep my existing developer or agency?
Yes. A second opinion can support your existing team. Implementation is separate and you can take the recommendation back to them.
What should I send for a second opinion?
Send the website, the decision you face and the relevant proposal, audit or recommendations. We will agree the material and scope before reviewing it.
Make the decision
Bring the advice.
We will test it.
Send the website, the decision and the recommendations you need reviewed.
Discuss a second opinion