I wrote a book for business owners who want clearer answers, not another marketing acronym.

You know what your business does. Your customers probably do too. Then you ask an AI tool to explain it, and the answer is vague, incomplete, or confidently describing something you don’t actually offer.

AI tools helped draft and edit this article. I reviewed and approved the final text.

That gap is what my new book, Why the F*ck Can’t AI Find My Business?, is about. It is out now in paperback and Kindle.

I run AI Visibility Studio, where I investigate how websites explain a business, whether important information can be reached, and what happens between discovery and enquiry. The problems aren’t always exotic. Before I send you anywhere near a buying link, here is the part you can do today, for free.

Five things to check before you spend money

The book keeps returning to five ordinary instructions: be clear, be reachable, be believable, be useful, then check.

Be clear

Open your homepage and read the first few sentences as someone who has never met you. Can they tell what you sell, who it is for, and where you operate? “Empowering tomorrow through innovative solutions” might survive a meeting. It tells a prospective customer remarkably little.

Be reachable

Can someone get to the important information without logging in, filling out a form, or guessing where you hid it? Open a key service page directly and see if it loads. That is a useful first check, though it does not prove a search engine or an AI tool can access or use it.

Be believable

What supports what you say? Look for specific descriptions, clear business details, and evidence behind your claims. A sentence announcing that you are “the leading provider” is still just a sentence.

Be useful

Does your site answer the questions people ask before buying? Who is this suitable for? What happens next? What does it involve? Where are the limits? Answering an awkward question honestly beats another page of polished waffle.

Then check

Ask an AI tool what your business does. Save the question, the answer, the tool, the date, and whether web search was on. Look for mistakes and inspect any sources it cites. Treat it as one observation, not a verdict on your entire online presence, and not proof that anyone will be recommended your business.

What the book does that a checklist cannot

These five checks can uncover a problem. Working out why it happens, what to fix first and whether the repair worked takes more investigation. That is where the book goes next.

It covers finding the actual gaps across crawlers, robots.txt, page structure, schema, citations and the customer journey. Briefing a developer, SEO supplier or content team so you know what you are asking for and can tell whether they did it. Then measuring what changed, using a four-week working structure and seven worksheets, so visibility work stops being a vibe and starts being evidence you can read back.

Before you buy another bloody tool

None of this guarantees an AI system will recommend your business. There is no magic sentence you paste onto a page to make that happen, and anyone selling you one is guessing.

The point is to give you somewhere sensible to start, with problems you can recognise and work you can check.

Before you buy another tool because of a bad AI answer, read your own homepage. It is a cheaper place to start.

Why the F*ck Can’t AI Find My Business? by M.J Byrne is available here in paperback and Kindle.

P.S. Prefer help investigating your own site? That is also work we do at AI Visibility Studio.