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AI. Your business.
Where do you start?
You have a business to run. Now people are telling you it needs to “show up in AI”. These guides explain what that means and what you can do about it.
No technical knowledge or account needed. Follow the six steps, or choose a question below.
One page. One useful improvement.
- UnderstandKnow what being found, read, understood and cited means.
- InspectStart with one public page and save a baseline.
- Read the evidenceSeparate findings, suggestions and unavailable checks.
- Choose an improvementPick one change that answers a real customer question.
- Make the changeUse the relevant guide and your platform’s editor.
- RecheckCompare the same page and observation before and after.
All lessons are general education. An inspection provides evidence about the response it received, not a verdict on your whole website.
What are you wondering?
Read in order, or go straight to the question you have.
16 guides.
No matching guide. Try a shorter word or choose “Show all guides”.
Basics
What is AI visibility, and does it matter for my business?
What people mean when they say your business needs to show up in AI answers.
Read the guideInspect
How can I inspect one page without technical knowledge?
Start with one public service, course or product page. Save what it says now, then check whether a visitor can find the facts they need.
Read the guideInspect
What does my page inspection actually prove?
A finding is only as strong as the returned evidence. Separate an observed problem, a suggestion and a check that could not be completed.
Read the guideInspect
Why did the checker find so little readable content?
A short extract tells you what this check retrieved. It does not prove that every AI service sees an empty page.
Read the guideImprove
What should I change on my website first?
A practical first check you can do without touching code or writing a pile of blog posts.
Read the guideImprove
How do I make my page easier to find and follow?
Give the page a clear title, organise it with meaningful headings and connect it to relevant pages using descriptive links.
Read the guideImprove
How do I show who is behind my business and advice?
Give readers clear, accurate provider and author details they can check. Use real experience and qualifications, with limits beside the claims.
Read the guideImprove
What should I do with image names and alternative text?
Use descriptive filenames for new images and alternative text that explains useful visual information. Keep essential business facts in ordinary page text too.
Read the guideImprove
Do I need schema, and how do I check it?
Schema labels facts in code so software can identify them. Check what your website already produces before adding anything.
Read the guideImprove
How can I check whether a public page is accessible to crawlers?
Check the public page and its indexing settings. Treat access to a crawler, inclusion in search and selection for an answer as separate questions.
Read the guideImprove
Can a helpful video support my website?
Use video when it helps someone understand the offer or complete a task. Give it useful text context and accessible captions.
Read the guideMake the change
Where do I make the change on my website?
Use your platform’s page settings for the selected change. Check the published page afterwards because editor previews do not prove what visitors or crawlers receive.
Read the guideRecheck
How do I know whether any of this is helping?
A simple way to track mentions, website visits and real enquiries without confusing them.
Read the guideBasics
Why does ChatGPT mention other businesses but not mine?
What a missing mention can tell you, and what to check before assuming your website is broken.
Read the guideBasics
Do I need a new website because of AI?
How to decide what needs fixing before buying a rebuild, a tool or an “AI-ready” package.
Read the guideImprove
What can I do if AI gets my business details wrong?
Where to start when an answer shows an old address, the wrong service or a made-up fact.
Read the guideWords you might hear
SEO? Schema? Sorry, what?
You don’t need to memorise the terms. If one comes up, look it up here. Each has a short explanation and an example.
Explain the wordsPrompt
The question or instruction you type into an AI tool.
“Help me explain what my business does.”That’s a prompt. You’ve probably written one already.
Want to go further?
There’s more in the blog.
Research, technical explanations and what we’re finding in our work. Read it when you want the detail.